A rapid increase in the rate of inflation is sometimes attribute to the bass effect. What is base effect?

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Q: 13 (IAS/2011)
A rapid increase in the rate of inflation is sometimes attribute to the “bass effect”. What is “base effect”?
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question_subject: 

Economics

question_exam: 

IAS

stats: 

0,208,82,24,31,208,27

keywords: 

{'inflation rate': [0, 0, 0, 3], 'base effect': [0, 0, 0, 1], 'bass effect': [0, 0, 0, 1], 'inflation': [0, 1, 0, 3], 'rapid economic growth': [0, 0, 0, 2], 'rapid increase': [0, 0, 0, 2], 'impact': [3, 0, 1, 7], 'rate': [2, 3, 13, 20], 'demand': [0, 0, 0, 3], 'price levels': [0, 0, 0, 3], 'calculation': [0, 0, 2, 2]}