Consider the investments in the following assets : 1. Brand recognition 2. Inventory 3. Intellectual property 4. Mailing list of clients How many of the above are considered intangible investments?

Defines capital expenditure as resulting in acquisition of a tangible or intangible asset, showing accounting recognizes intangible assets as a category.

A student could ask whether 'brand recognition' can be treated like other intangible acquisitions (e.g., purchased trademarks) and thus capitalized when costs are identifiable.

Explains that assets are items a firm owns or can claim and that assets are recorded on the balance sheet—implying intangibles, if they meet asset criteria, are recorded similarly.

One could test whether brand recognition meets the asset criteria (control, future economic benefit, measurability) to justify it being recorded as an intangible asset.

Gives an explicit example (human capital) labelled as an intangible asset, illustrating that non-physical resources can be classified as intangible assets in economic/accounting discussion.

By analogy, a student could compare characteristics of human capital and brand recognition (both non-physical benefits) to judge if brand recognition fits the intangible-asset category.

Lists forms in which wealth can be held (money, stocks, bonds) and treats purchases of assets as capital transactions, indicating a broader notion of 'assets' in finance.

A student could check whether brand-related rights or purchased brand valuations are treated as tradeable/recognized assets under capital/financial frameworks.

Notes services are intangibles (consumed immediately), distinguishing between intangible services and durable intangible assets—useful for separating types of intangibles.

A student could use this distinction to evaluate whether brand recognition is a durable intangible (like an asset) versus a service-like intangible consumed in revenue generation.