Change set
Pick exam & year, then Go.
Question map
Which one of the following best describes the key objective of India's 'Open Network for Digital Commerce' (ONDC) initiative?
Explanation
The Open Network for Digital Commerce (ONDC) is a flagship initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry. Its primary objective is to democratise digital commerce by shifting it from a platform-centric model to an open-network model.
By enabling interoperability, ONDC allows buyers and sellers to interact and transact regardless of the specific platform or application they are registered on. This fundamentally aims to break the dominance and monopolies of large e-commerce giants (such as Amazon and Flipkart), thereby creating a level playing field for small retailers, local businesses, and MSMEs.
ONDC does not aim to replace private e-commerce players, mandate UPI payments for all transactions, or establish government control over digital commerce; rather, it provides an open protocol to facilitate decentralized and inclusive e-commerce.