The tourism phrase Paradise Unexplored refers to

The tourism phrase 'Paradise Unexplored' is the official tagline used by the Ministry of Tourism, Government of India, to promote North-East India. This branding initiative aims to highlight the region's diverse culture, stunning natural landscapes, and unique heritage to global and domestic tourists. While Jammu and Kashmir is traditionally referred to as 'Paradise on Earth', the specific phrase 'Paradise Unexplored' was coined to market the eight states of the North-East (Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, and Tripura) as a relatively untouched and pristine destination. Promotional campaigns under the 'Incredible India' banner frequently use this slogan to attract visitors to the region's sacred lakes, mountains, and vibrant traditions.