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The official mascot of the FIFA World Cup 2018 is Zabivaka, which is option 4.
Option 1, Fuleco, is incorrect. Fuleco was the official mascot of the FIFA World Cup 2014, which took place in Brazil. Fuleco is an armadillo and represents the biodiversity of the host country.
Option 2, Zakumi, is incorrect. Zakumi was the official mascot of the FIFA World Cup 2010, which took place in South Africa. Zakumi is a leopard and represents the passion and diversity of Africa.
Option 3, Pille, is incorrect. There is no official mascot named Pille for any FIFA World Cup.
Therefore, the correct answer is option 4, Zabivaka. Zabivaka is a wolf and represents fun, charm, and confidence. The name Zabivaka means "the one who scores" in Russian. He was designed to engage with fans and bring excitement to the tournament.