Question map
Which one of the following best describes the term "greenwashing" ?
Explanation
The correct answer is Option 1. Greenwashing is a deceptive marketing strategy used to portray an organizationβs products, aims, or policies as environmentally friendly when, in reality, they do not meet basic environmental standards. It involves using "green" PR and misleading labels to capitalize on the growing consumer demand for sustainable products.
Reasoning for Option 1:
- It accurately describes the core intent of greenwashing: creating a false impression of environmental responsibility to gain a competitive advantage.
- It highlights the gap between a company's marketing claims and its actual environmental impact.
Why other options are incorrect:
- Option 2: Refers to a lack of green accounting, not deceptive marketing.
- Option 3: Describes environmental negligence or poor Impact Assessment.
- Option 4: Refers to positive fiscal measures or environmental budgeting, which is the opposite of greenwashing.
PROVENANCE & STUDY PATTERN
Guest previewThis is a classic 'Term of the Year' question. It sits directly in standard texts (Shankar IAS, Ch 29) and was a buzzword in COP discussions. Strategy: Maintain a specific 'Glossary of Buzzwords' for EnvironmentβUPSC asks one definition question (e.g., Social Cost of Carbon, Greenwashing) almost every year.
This question can be broken into the following sub-statements. Tap a statement sentence to jump into its detailed analysis.
- Statement 1: Is the term "greenwashing" defined as conveying a false impression that a company's products are eco-friendly and environmentally sound?
- Statement 2: Is the term "greenwashing" defined as non-inclusion of ecological/environmental costs in a country's Annual Financial Statements?
- Statement 3: Is the term "greenwashing" defined as ignoring the disastrous ecological consequences while undertaking infrastructure development?
- Statement 4: Is the term "greenwashing" defined as making mandatory provisions for environmental costs in a government project or programme?
- Provides an explicit definition linking greenwashing to presenting misleading or dubious claims about climate action.
- States greenwashing is an attempt to capitalize on demand for environment-friendly products by creating a false eco-friendly image.
- Describes commercialization disguised as sustainable and environmentally-friendly, reflecting marketing that creates a false eco-friendly impression.
- Highlights definitional confusion and use of marketing terms to present products as environmentally friendly when they may not be.
- Gives examples of companies making false product claims and the ensuing need for consumer protection.
- Illustrates the broader pattern of deceptive corporate claims that greenwashing is a part of.
- Explicitly equates greenwashing with false or misleading statements about a firm's environmental or social impact.
- Shows greenwashing is a communicative/deceptive practice, not an accounting omission in national financial statements.
- Refers to 'greenwashing by firms' in the context of misleading claims about green projects and their viability.
- Frames greenwashing as a reputational/ disclosure problem rather than non-inclusion of environmental costs in national accounts.
- Describes non-inclusion of environmental costs as an issue of pricing (fossil fuels not priced to include environmental costs).
- Indicates that omission of environmental costs is a separate accounting/pricing concept, distinct from the deceptive practice described as greenwashing.
Gives the standard definition of 'greenwashing' as misleading or dubious claims by companies or countries about their climate action.
A student could use this definition to check whether misreporting or omission of environmental costs in official accounts would fit as a form of misleading climate-related claim.
Defines Green GDP as GDP adjusted by monetized losses from resource depletion and environmental degradationβshowing a recognized practice of including environmental costs in national accounts.
One could infer that omission of such adjustments in official accounts creates a gap that might be characterized as deceptive reporting when presented as environmentally sound.
Explains how Green GDP is calculated by subtracting natural consumption/environmental degradation costs from GDP, and notes measurement challenges.
A student could reason that not accounting for these costs (despite their conceptual recognition) could enable claims of environmental responsibility that are not backed by accounts.
The Earth Charter excerpt emphasizes inclusion of environmental costs in economic assessments as an ethical principle.
A learner could use this normative rule to argue omission of environmental costs from national financial statements contradicts accepted assessment principles and may support labeling practices as misleading.
Points out mainstream economics and decision-makers often ignore societal (environmental) costs and benefits, highlighting the concept of unaccounted externalities.
Combining this with the greenwashing definition, a student might hypothesize that systematic non-inclusion of environmental externalities in official accounts enables or constitutes greenwashing.
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- Directly discusses greenwashing and explicitly links it to worsening ecological outcomes.
- Says greenwashing delays genuine environmental action and 'exacerbates environmental degradation', which aligns with 'ignoring disastrous ecological consequences.'
- Notes that policies sometimes omit discussion of ecological consequences, illustrating the 'ignoring consequences' aspect in policy and development contexts.
- Shows an example where economic/policy measures proceed without addressing ecological impacts, which is conceptually similar to the behavior described in the statement.
- Links infrastructure development to substantial species threats (29%), showing that infrastructure activity can have 'disastrous ecological consequences' if not addressed.
- Provides context that infrastructure decisions have ecological impacts, supporting the part of the statement concerning infrastructure development.
Gives an explicit definitional pattern: greenwashing refers to misleading or dubious claims about climate action to boost image and reap benefits.
A student could extend this to test whether projects that claim environmental friendliness while causing harm fit the pattern of misrepresentation.
Defines 'eco-development' as development consistent with regional ecological potentials and rational use of natural resources β a normative standard opposite to ignoring ecological consequences.
A student could compare project practices to this standard to judge if claimed 'green' projects actually maintain ecological balance or instead ignore it.
Provides an example where a major infrastructure project (Indira Gandhi Canal) has been questioned for ecological sustainability, illustrating how development can degrade environment despite developmental claims.
Using this case, a student could examine whether promoters portrayed the project as beneficial while evidence showed ecological harm, which would resemble greenwashing behavior.
Defines 'green economy' as aiming to reduce environmental risks and protect biodiversity β sets expectations for what genuine green claims should mean.
A student could use this definition to assess whether infrastructure labeled 'green' actually reduces risks and protects biodiversity or merely claims to do so.
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- Explicitly uses 'greenwashing' to mean deceptive/mimicking corporate behaviour, not a government provision.
- Links greenwashing to 'corporate social responsibility mimicking behavior', indicating it is about misleading claims.
- Separately refers to 'mandatory environment reporting requirements' as a policy tool that can reduce greenwashing β implying the two are different concepts.
- Discusses 'environmental costs' as an economic/pricing issue (fossil fuels not priced to include environmental costs), i.e., a distinct policy/economic concept.
- This indicates that 'making provisions for environmental costs' pertains to pricing/accounting measures, not the deceptive practice labeled greenwashing.
Gives an explicit definition of 'greenwashing' as misleading or dubious claims by companies or countries about their climate action.
A student could contrast this definition with the idea of formal mandatory provisions to see that greenwashing refers to image/manipulation, not statutory requirements.
Describes Environmental Impact Assessment (EIA) as an 'imperative requirement' before major projects and as an inventory/accounting of environmental inputs/outputs.
Use this to show that mandatory environmental provisions are formal regulatory processes (EIA) distinct from promotional/misleading acts called greenwashing.
Notes that a 1994 Government of India notification made EIA statutory for many project categories and that environmental clearance is granted by a designated agency.
A student could extend this to argue mandatory provisions are legal/statutory mechanisms, unlike the deceptive practices implied by greenwashing.
Explains procedural specifics of grant of environmental clearance, including mandatory prior informed consent and clear language for conditions.
Shows concrete mandatory steps and obligations in government processes, reinforcing that 'making mandatory provisions' is a regulatory action distinct from 'greenwashing.'
Describes an official government labelling scheme (ECO MARK) to recognize genuine environmental performance of products.
A student can use this to contrast official certification/standards (verifiable) with greenwashing (misleading claims lacking such verification).
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- [THE VERDICT]: Sitter. Direct hit from Shankar IAS (Ch 29) and common current affairs. If you missed this, you aren't reading the 'boxes' or 'glossary' sections of your standard text.
- [THE CONCEPTUAL TRIGGER]: Corporate Environmental Responsibility & Climate Action terminologies (ESG norms).
- [THE HORIZONTAL EXPANSION]: Memorize sibling 'Color-Washing' terms: Blue-washing (UN Global Compact/Human Rights), Pink-washing (LGBTQ+ rights), and related concepts like Green Pricing, Green Bonds (SEBI), Green GDP (Option B), and Carbon Insetting vs Offsetting.
- [THE STRATEGIC METACOGNITION]: Analyze the distractors. Option B describes 'Green Accounting/Green GDP'. Option D describes 'Green Budgeting'. The examiner constructs options using valid definitions of *other* concepts. Know the difference between a deceptive practice (washing) and a policy tool (accounting).
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Greenwashing is the practice of making deceptive or dubious environmental claims to appear eco-friendly.
High-yield for questions on environmental governance and corporate conduct: helps distinguish genuine sustainability measures from marketing claims, and links to policy responses such as regulation and oversight. Useful for questions on corporate accountability, net-zero claims, and environmental communication.
- Environment, Shankar IAS Acedemy .(ed 10th) > Chapter 29: Environment Issues and Health Effects > 29.3.4. Greeenwashing > p. 418
- Geography of India ,Majid Husain, (McGrawHill 9th ed.) > Chapter 11: Industries > Definitional Problems of Eco-tourism > p. 101
Official eco-labeling provides authoritative certification that contrasts with unverified eco-friendly claims.
Important for policy and regulatory questions: shows how standards and certification (e.g., Ecomark) are tools to prevent misleading claims and support consumer trust. Connects to topics on standards, Bureau of Indian Standards, and market-based environmental instruments.
- Environment, Shankar IAS Acedemy .(ed 10th) > Chapter 26: Institutions and Measures > 26.4 ECO MARK > p. 377
False advertising examples demonstrate the need for legal and regulatory safeguards to stop deceptive environmental claims.
Relevant for questions on consumer rights, regulation, and enforcement mechanisms; links environment, market regulation, and public interest litigation. Helps frame answers on why regulatory frameworks and penalties are necessary to curb greenwashing.
- Understanding Economic Development. Class X . NCERT(Revised ed 2025) > Chapter 5: CONSUMER RIGHTS > THE CONSUMER IN THE MARKETPLACE > p. 76
- Environment, Shankar IAS Acedemy .(ed 10th) > Chapter 29: Environment Issues and Health Effects > 29.3.4. Greeenwashing > p. 418
Greenwashing denotes presenting misleading or dubious claims about climate action or environmental friendliness to boost image without substantive action.
High-yield for UPSC because it distinguishes rhetoric from policy implementation; links to corporate governance, consumer protection, and regulatory responses. Mastery helps answer questions on accountability, sustainability reporting, and policy measures against deceptive green claims.
- Environment, Shankar IAS Acedemy .(ed 10th) > Chapter 29: Environment Issues and Health Effects > 29.3.4. Greeenwashing > p. 418
Green GDP adjusts traditional GDP by subtracting monetized costs of resource depletion and environmental degradation to reflect sustainable economic growth.
Crucial for questions on sustainable development and macroeconomic indicators; connects national accounting, policy evaluation, and climate economics. Understanding enables tackling questions on alternative indicators, trade-offs between growth and conservation, and state-level measurement initiatives.
- Indian Economy, Vivek Singh (7th ed. 2023-24) > Chapter 1: Fundamentals of Macro Economy > Green GDP: > p. 29
- Indian Economy, Nitin Singhania .(ed 2nd 2021-22) > Chapter 21: Sustainable Development and Climate Change > GREEN GDP > p. 606
Ecological debt captures social and environmental harms (including historical exploitation) and underpins the argument for including environmental costs in economic assessments.
Useful for UPSC topics on international environmental justice, climate negotiations, and development policy; links to biodiversity loss, transboundary impacts, and instruments like eco-auditing. Helps construct answers on equity, reparations, and sustainable resource management.
- Environment and Ecology, Majid Hussain (Access publishing 3rd ed.) > Chapter 6: Environmental Degradation and Management > EcoloGIcal dEBt. > p. 53
- Environment and Ecology, Majid Hussain (Access publishing 3rd ed.) > Chapter 5: Biodiversity and Legislations > the Five Earth Summit agreements > p. 6
Greenwashing is the practice of making misleading or dubious claims about environmental action to improve image without substantive action.
High-yield for essays and ethics questions on corporate responsibility and climate governance; connects to policy evaluation, accountability, and climate rhetoric versus action. Mastering this helps answer questions on corporate/environmental governance and critique of sustainability claims.
- Environment, Shankar IAS Acedemy .(ed 10th) > Chapter 29: Environment Issues and Health Effects > 29.3.4. Greeenwashing > p. 418
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Green Hushing: The logical opposite of Greenwashing. This is when companies intentionally keep quiet about their climate goals to avoid scrutiny or accusations of greenwashing. Also, 'Green Bleaching' (funds downplaying ESG roles to avoid regulatory hassle).
Etymology Hack: The suffix '-washing' comes from 'Whitewashing' (to cover up vices/crimes). Therefore, 'Greenwashing' must imply a deceptive cover-up using an eco-friendly facade. Option A is the only one describing a 'false impression' or deception. Options B and D are procedural/accounting methods, and Option C is negligence.
Link to GS-3 (Economy) & GS-4 (Ethics): Greenwashing is a failure of 'Corporate Governance' and 'Ethical Marketing'. In India, SEBI's BRSR (Business Responsibility and Sustainability Reporting) framework is the specific regulatory tool designed to curb greenwashing.
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