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Q30 (IAS/2022) Environment & Ecology β€Ί Pollution & Conservation β€Ί Circular economy concepts Official Key

Which one of the following best describes the term "greenwashing" ?

Result
Your answer: β€”  Β·  Correct: A
Explanation

The correct answer is Option 1. Greenwashing is a deceptive marketing strategy used to portray an organization’s products, aims, or policies as environmentally friendly when, in reality, they do not meet basic environmental standards. It involves using "green" PR and misleading labels to capitalize on the growing consumer demand for sustainable products.

Reasoning for Option 1:

  • It accurately describes the core intent of greenwashing: creating a false impression of environmental responsibility to gain a competitive advantage.
  • It highlights the gap between a company's marketing claims and its actual environmental impact.

Why other options are incorrect:

  • Option 2: Refers to a lack of green accounting, not deceptive marketing.
  • Option 3: Describes environmental negligence or poor Impact Assessment.
  • Option 4: Refers to positive fiscal measures or environmental budgeting, which is the opposite of greenwashing.
How others answered
Each bar shows the % of students who chose that option. Green bar = correct answer, blue outline = your choice.
Community Performance
Out of everyone who attempted this question.
55%
got it right
PROVENANCE & STUDY PATTERN
Full view
Don’t just practise – reverse-engineer the question. This panel shows where this PYQ came from (books / web), how the examiner broke it into hidden statements, and which nearby micro-concepts you were supposed to learn from it. Treat it like an autopsy of the question: what might have triggered it, which exact lines in the book matter, and what linked ideas you should carry forward to future questions.
Q. Which one of the following best describes the term "greenwashing" ? [A] Conveying a false impression that a company's products are eco-f…
At a glance
Origin: Books + Current Affairs Fairness: Low / Borderline fairness Books / CA: 2.5/10 Β· 7.5/10

This is a classic 'Term of the Year' question. It sits directly in standard texts (Shankar IAS, Ch 29) and was a buzzword in COP discussions. Strategy: Maintain a specific 'Glossary of Buzzwords' for Environmentβ€”UPSC asks one definition question (e.g., Social Cost of Carbon, Greenwashing) almost every year.

How this question is built

This question can be broken into the following sub-statements. Tap a statement sentence to jump into its detailed analysis.

Statement 1
Is the term "greenwashing" defined as conveying a false impression that a company's products are eco-friendly and environmentally sound?
Origin: Direct from books Fairness: Straightforward Book-answerable
From standard books
Environment, Shankar IAS Acedemy .(ed 10th) > Chapter 29: Environment Issues and Health Effects > 29.3.4. Greeenwashing > p. 418
Presence: 5/5
β€œr Greenwashing refers to a range of activities that companies or even countries indulge in to present misleading or dubious claims about their climate action. β€’ Also known as, green sheen, greenwashing is an attempt to capitalize on the growing demand for environment-friendly products. β€’ Greenwashing helps in boosting the image of the entity and help them garner benefits for things they do nothing against climate change. β€’ Prevalence of greenwashing: Greenwashing in the context of net-zero targets is being pursued by many corporations and sub-national governments. &&'ssss'”
Why this source?
  • Provides an explicit definition linking greenwashing to presenting misleading or dubious claims about climate action.
  • States greenwashing is an attempt to capitalize on demand for environment-friendly products by creating a false eco-friendly image.
Geography of India ,Majid Husain, (McGrawHill 9th ed.) > Chapter 11: Industries > Definitional Problems of Eco-tourism > p. 101
Presence: 4/5
β€œFor this reason, environmentalists, special interest groups and governments define eco-tourism differently. Environmental organisations have generally insisted that eco-tourism is naturebased, sustainably-managed, conservation-supporting, and environmentally-educated. The tourist industry and governments, however, focus more on the product aspect, treating eco-tourism as equivalent to any sort of tourism based in nature. As a further complication, many terms are used under the rubric of eco-tourism, and others have been used in literature and marketing. Although they are not necessary synonymous with eco-tourism. The problems associated with defining eco-tourism have led to confusion among tourists and academics alike. Definitional problems are also subject of considerable public controversy, a trend towards the commercialisation of tourism schemes disguised as sustainable, nature-based, and environmentally-friendly eco-tourism.”
Why this source?
  • Describes commercialization disguised as sustainable and environmentally-friendly, reflecting marketing that creates a false eco-friendly impression.
  • Highlights definitional confusion and use of marketing terms to present products as environmentally friendly when they may not be.
Understanding Economic Development. Class X . NCERT(Revised ed 2025) > Chapter 5: CONSUMER RIGHTS > THE CONSUMER IN THE MARKETPLACE > p. 76
Presence: 3/5
β€œthe world as the most scientific product claiming this to be better than mother's milk. It took years of struggle before the company was forced to accept that it had been making false claims. Similarly, a long battle had to be fought with court cases to make cigarettemanufacturing companies accept that their product could cause cancer. Hence, there is a need for rules and regulations to ensure protection for consumers. EVERYONE KNOWS TOBACCO KILLS PEOPLE, BUT WHO CAN SAY THAT TOBACCO COMPANIES SHOULD NOT BE FREE TO SELL TOBACCO?”
Why this source?
  • Gives examples of companies making false product claims and the ensuing need for consumer protection.
  • Illustrates the broader pattern of deceptive corporate claims that greenwashing is a part of.
Statement 2
Is the term "greenwashing" defined as non-inclusion of ecological/environmental costs in a country's Annual Financial Statements?
Origin: Web / Current Affairs Fairness: CA heavy Web-answerable

Web source
Presence: 5/5
"Greenwashing and misleading statements could also violate directors’ duties. Most often, issuing false or misleading statements can violate the duty of care."
Why this source?
  • Explicitly equates greenwashing with false or misleading statements about a firm's environmental or social impact.
  • Shows greenwashing is a communicative/deceptive practice, not an accounting omission in national financial statements.
Web source
Presence: 4/5
"If these green projects subsequently turn out to be unprofitable and/or unviable (evidenced by contemporary concerns of a green bubble and greenwashing by firms),"
Why this source?
  • Refers to 'greenwashing by firms' in the context of misleading claims about green projects and their viability.
  • Frames greenwashing as a reputational/ disclosure problem rather than non-inclusion of environmental costs in national accounts.
Web source
Presence: 3/5
"because fossil fuels are not currently priced to include the environmental costs of their extraction and combustion"
Why this source?
  • Describes non-inclusion of environmental costs as an issue of pricing (fossil fuels not priced to include environmental costs).
  • Indicates that omission of environmental costs is a separate accounting/pricing concept, distinct from the deceptive practice described as greenwashing.

Environment, Shankar IAS Acedemy .(ed 10th) > Chapter 29: Environment Issues and Health Effects > 29.3.4. Greeenwashing > p. 418
Strength: 5/5
β€œr Greenwashing refers to a range of activities that companies or even countries indulge in to present misleading or dubious claims about their climate action. β€’ Also known as, green sheen, greenwashing is an attempt to capitalize on the growing demand for environment-friendly products. β€’ Greenwashing helps in boosting the image of the entity and help them garner benefits for things they do nothing against climate change. β€’ Prevalence of greenwashing: Greenwashing in the context of net-zero targets is being pursued by many corporations and sub-national governments. &&'ssss'”
Why relevant

Gives the standard definition of 'greenwashing' as misleading or dubious claims by companies or countries about their climate action.

How to extend

A student could use this definition to check whether misreporting or omission of environmental costs in official accounts would fit as a form of misleading climate-related claim.

Indian Economy, Vivek Singh (7th ed. 2023-24) > Chapter 1: Fundamentals of Macro Economy > Green GDP: > p. 29
Strength: 5/5
β€œEcosystem resources such as mineral deposits, water resources, soil nutrients, fossil fuels etc. are capital assets but traditional national accounts do not include measures of the depletion of these resources. This means a country could cut its forests to set up a factory and deplete its fisheries, and which would ultimately show only as a positive gain in GDP without registering the corresponding decline in assets. This is where Green GDP comes into play. The green GDP is the measurement of GDP growth with the environmental consequences of that growth factored in. Green GDP accounts for the monetized loss of biodiversity, costs caused by climate change etc.”
Why relevant

Defines Green GDP as GDP adjusted by monetized losses from resource depletion and environmental degradationβ€”showing a recognized practice of including environmental costs in national accounts.

How to extend

One could infer that omission of such adjustments in official accounts creates a gap that might be characterized as deceptive reporting when presented as environmentally sound.

Indian Economy, Nitin Singhania .(ed 2nd 2021-22) > Chapter 21: Sustainable Development and Climate Change > GREEN GDP > p. 606
Strength: 4/5
β€œGreen GDP is the index of the economic growth of a specific nation which takes into consideration the environmental consequences of the economic growth. To calculate Green GDP, from the final goods and services produced, the cost of natural consumption (i.e. resource depletion, environmental degradation, etc.) is subtracted. It is a measure of how a country is prepared for sustainable economic development. The Centre is initiating the measurement of green GDP of the States. However, it is quite difficult to estimate Green GDP as there are serious challenges in quantifying the amount of depletion in resources or of environmental degradation.”
Why relevant

Explains how Green GDP is calculated by subtracting natural consumption/environmental degradation costs from GDP, and notes measurement challenges.

How to extend

A student could reason that not accounting for these costs (despite their conceptual recognition) could enable claims of environmental responsibility that are not backed by accounts.

Environment and Ecology, Majid Hussain (Access publishing 3rd ed.) > Chapter 5: Biodiversity and Legislations > the Five Earth Summit agreements > p. 6
Strength: 3/5
β€œManagement, Conservation, and Sustainable Development of all Types of Forests: Tis non-binding agreement guides world forestry practices toward a more sustainable future of forest yields and diversity.β€’ 4. Te Earth Charter: Tis is a non-binding statement of 27 environmental and economic principles. Tey establish an ethical basis for a sustainable human–earth relationship. An important emphasis is inclusion of environmental costs in economic assessments. Improvisation and utilization of air, soil, water and ecosystems sometimes is mistaken for progress. Te environment is not an inexhaustible mine of resources to be tapped indefnitely. In terms of natural capitalβ€”air, water, timber, fsheries, petroleumβ€”Earth is indeed a fnite physical system.β€’ 5.”
Why relevant

The Earth Charter excerpt emphasizes inclusion of environmental costs in economic assessments as an ethical principle.

How to extend

A learner could use this normative rule to argue omission of environmental costs from national financial statements contradicts accepted assessment principles and may support labeling practices as misleading.

Environment and Ecology, Majid Hussain (Access publishing 3rd ed.) > Chapter 6: Environmental Degradation and Management > GrEEn EconoMIcS. > p. 51
Strength: 3/5
β€œeconomy. Tis model, according to Brian Milani, the author of 'Designing the Green Economy' (Brian Milani, 2000) must establish direct democracy, meet everyone's needs and harmonise human activity with nature. In its simplest form 'green economy' mean an economy with (i) low carbon, (ii) judicious utilisation of resources, and (iii) socially inclusive which provide the beneft of resource utilisation to the weakest section of the society. Many aspects of our daily lives are excluded from mainstream economics, which measures industrial production and the exchange of money. In general terms, producers and consumers only take into consideration their own direct costs and benefts when making decisions rather than the costs and benefts to society as a whole.”
Why relevant

Points out mainstream economics and decision-makers often ignore societal (environmental) costs and benefits, highlighting the concept of unaccounted externalities.

How to extend

Combining this with the greenwashing definition, a student might hypothesize that systematic non-inclusion of environmental externalities in official accounts enables or constitutes greenwashing.

Statement 3
Is the term "greenwashing" defined as ignoring the disastrous ecological consequences while undertaking infrastructure development?
Origin: Web / Current Affairs Fairness: CA heavy Web-answerable

Web source
Presence: 4/5
"The long-term ecological consequences of greenwashing are profound and far-reaching. By delaying genuine environmental action and perpetuating unsustainable consumption patterns, greenwashing **exacerbates environmental degradation** across multiple fronts."
Why this source?
  • Directly discusses greenwashing and explicitly links it to worsening ecological outcomes.
  • Says greenwashing delays genuine environmental action and 'exacerbates environmental degradation', which aligns with 'ignoring disastrous ecological consequences.'
Web source
Presence: 3/5
"And once again nothing is said about the economic and ecological consequences of the FIT-policy:"
Why this source?
  • Notes that policies sometimes omit discussion of ecological consequences, illustrating the 'ignoring consequences' aspect in policy and development contexts.
  • Shows an example where economic/policy measures proceed without addressing ecological impacts, which is conceptually similar to the behavior described in the statement.
Web source
Presence: 3/5
"Moreover, infrastructure development is linked to about 29% of species threats globally (WEF 2020)."
Why this source?
  • Links infrastructure development to substantial species threats (29%), showing that infrastructure activity can have 'disastrous ecological consequences' if not addressed.
  • Provides context that infrastructure decisions have ecological impacts, supporting the part of the statement concerning infrastructure development.

Environment, Shankar IAS Acedemy .(ed 10th) > Chapter 29: Environment Issues and Health Effects > 29.3.4. Greeenwashing > p. 418
Strength: 5/5
β€œr Greenwashing refers to a range of activities that companies or even countries indulge in to present misleading or dubious claims about their climate action. β€’ Also known as, green sheen, greenwashing is an attempt to capitalize on the growing demand for environment-friendly products. β€’ Greenwashing helps in boosting the image of the entity and help them garner benefits for things they do nothing against climate change. β€’ Prevalence of greenwashing: Greenwashing in the context of net-zero targets is being pursued by many corporations and sub-national governments. &&'ssss'”
Why relevant

Gives an explicit definitional pattern: greenwashing refers to misleading or dubious claims about climate action to boost image and reap benefits.

How to extend

A student could extend this to test whether projects that claim environmental friendliness while causing harm fit the pattern of misrepresentation.

Environment and Ecology, Majid Hussain (Access publishing 3rd ed.) > Chapter 6: Environmental Degradation and Management > Eco-development > p. 28
Strength: 4/5
β€œEco-development is a concept of sustainable development in which all developmental activities are performed in such a way that regional ecological balance can be maintained. Tis was originally advocated by UNEP for environmental planning and was defned as 'development at regional and local levels consistent with the potentials of the area involved, with attention given to the adequate and rational use of natural resources, and to application of technological styles' (UNEP, 1975).”
Why relevant

Defines 'eco-development' as development consistent with regional ecological potentials and rational use of natural resources β€” a normative standard opposite to ignoring ecological consequences.

How to extend

A student could compare project practices to this standard to judge if claimed 'green' projects actually maintain ecological balance or instead ignore it.

INDIA PEOPLE AND ECONOMY, TEXTBOOK IN GEOGRAPHY FOR CLASS XII (NCERT 2025 ed.) > Chapter 6: Planning and Sustainable Development in Indian Context > Measures for Promotion of Sustainable Development > p. 73
Strength: 4/5
β€œThe ecological sustainability of Indira Gandhi Canal Project has been questioned by various scholars. Their point of view has also largely been validated by the course of development this region has taken during the last four decades, which has resulted in degradation of physical environment. It is a hard fact that attaining sustainable development in the command area requires major thrust upon the measures to achieve ecological sustainability. Hence, five of the seven measures proposed to promote sustainable development in the command area are meant to restore ecological balance. β€’ (i) The first requirement is strict implementation of water management policy.”
Why relevant

Provides an example where a major infrastructure project (Indira Gandhi Canal) has been questioned for ecological sustainability, illustrating how development can degrade environment despite developmental claims.

How to extend

Using this case, a student could examine whether promoters portrayed the project as beneficial while evidence showed ecological harm, which would resemble greenwashing behavior.

Indian Economy, Nitin Singhania .(ed 2nd 2021-22) > Chapter 21: Sustainable Development and Climate Change > Indian Economy 21.2 > p. 596
Strength: 3/5
β€œThe green economy can be defined as an economy that aims for sustainable development by reducing environmental risks and ecological scarcities. It is a macroeconomic approach which aims to generate employment and income by investing in such economic activities, assets and infrastructure that reduce carbon emission and pollution and enhance energy efficiency. It is socially inclusive, protects environment and prevents the loss of biodiversity.”
Why relevant

Defines 'green economy' as aiming to reduce environmental risks and protect biodiversity β€” sets expectations for what genuine green claims should mean.

How to extend

A student could use this definition to assess whether infrastructure labeled 'green' actually reduces risks and protects biodiversity or merely claims to do so.

Statement 4
Is the term "greenwashing" defined as making mandatory provisions for environmental costs in a government project or programme?
Origin: Web / Current Affairs Fairness: CA heavy Web-answerable

Web source
Presence: 5/5
"Using country-level government regulatory policy implementation, the analysis finds that information transparency reduces greenwashing behavior, as such corporate social responsibility mimicking behavior gains fewer rewards when the market is more transparent in terms of information. The analysis collects a comprehensive sample of significant changes to mandatory environment reporting requirements around the world."
Why this source?
  • Explicitly uses 'greenwashing' to mean deceptive/mimicking corporate behaviour, not a government provision.
  • Links greenwashing to 'corporate social responsibility mimicking behavior', indicating it is about misleading claims.
  • Separately refers to 'mandatory environment reporting requirements' as a policy tool that can reduce greenwashing β€” implying the two are different concepts.
Web source
Presence: 3/5
"because fossil fuels are not currently priced to include the environmental costs of their extraction and combustion"
Why this source?
  • Discusses 'environmental costs' as an economic/pricing issue (fossil fuels not priced to include environmental costs), i.e., a distinct policy/economic concept.
  • This indicates that 'making provisions for environmental costs' pertains to pricing/accounting measures, not the deceptive practice labeled greenwashing.

Environment, Shankar IAS Acedemy .(ed 10th) > Chapter 29: Environment Issues and Health Effects > 29.3.4. Greeenwashing > p. 418
Strength: 5/5
β€œr Greenwashing refers to a range of activities that companies or even countries indulge in to present misleading or dubious claims about their climate action. β€’ Also known as, green sheen, greenwashing is an attempt to capitalize on the growing demand for environment-friendly products. β€’ Greenwashing helps in boosting the image of the entity and help them garner benefits for things they do nothing against climate change. β€’ Prevalence of greenwashing: Greenwashing in the context of net-zero targets is being pursued by many corporations and sub-national governments. &&'ssss'”
Why relevant

Gives an explicit definition of 'greenwashing' as misleading or dubious claims by companies or countries about their climate action.

How to extend

A student could contrast this definition with the idea of formal mandatory provisions to see that greenwashing refers to image/manipulation, not statutory requirements.

Geography of India ,Majid Husain, (McGrawHill 9th ed.) > Chapter 17: Contemporary Issues > ENVIRONMENTAL IMPACT ASSESSMENT (EIA) > p. 45
Strength: 4/5
β€œThe deterioration of environment adversely affects the quality of life and the very survival of mankind. Environmental Impact Assessment is an imperative requirement before any major or medium project is installed. Projects like multipurpose projects, thermal and nuclear power plants, defence installations, ordnance factories, irrigation projects, agro-based and mineral-based industries, national highways, railways, airports, and seaports require Environmental Impact Assessment. In the environmental impact assessment, an inventory of pollutants is prepared in which an account is maintained of the inputs and outputs. It is also known as environmental auditing. On the basis of standards laid down by the government, the positive and negative consequences of the conceived project on economy, society, and ecology are assessed.The project should be economically viable, socially acceptable, and ecologically sustainable.”
Why relevant

Describes Environmental Impact Assessment (EIA) as an 'imperative requirement' before major projects and as an inventory/accounting of environmental inputs/outputs.

How to extend

Use this to show that mandatory environmental provisions are formal regulatory processes (EIA) distinct from promotional/misleading acts called greenwashing.

Environment and Ecology, Majid Hussain (Access publishing 3rd ed.) > Chapter 6: Environmental Degradation and Management > Environmental Impact assessment in India > p. 49
Strength: 4/5
β€œTose projects which cost more than Rs. 50 crores. A Government of India Notifcation of January 1994 makes EIA statutory for 29 categories of developmental projects under various sectors such as irrigation, mining, industrial power, transport, tourism, communication, etc. Te EIA Notifcation was amended in 1984 in order to make public hearing an integral part of the assessment procedure. Environmental clearance is granted by the Impact Assessment Agency in the Ministry of Environment and Forests.”
Why relevant

Notes that a 1994 Government of India notification made EIA statutory for many project categories and that environmental clearance is granted by a designated agency.

How to extend

A student could extend this to argue mandatory provisions are legal/statutory mechanisms, unlike the deceptive practices implied by greenwashing.

Environment, Shankar IAS Acedemy .(ed 10th) > Chapter 7: Environmental Impact Assessment > Grant ofclearance: > p. 137
Strength: 3/5
β€œβ€’ The notification needs to make it clear that the provision for site clearance does not imply any commitment on the part of the impact Assessment agency to grant full environmental clearance. β€’ The prior informed consent of local communities and urban wards or residents associatir:n needs to be made mandatory before the grant of environmental clearance. The consent should be from the full general body. β€’ The language used for specifying conditions of clearance must be clear and specific.”
Why relevant

Explains procedural specifics of grant of environmental clearance, including mandatory prior informed consent and clear language for conditions.

How to extend

Shows concrete mandatory steps and obligations in government processes, reinforcing that 'making mandatory provisions' is a regulatory action distinct from 'greenwashing.'

Environment, Shankar IAS Acedemy .(ed 10th) > Chapter 26: Institutions and Measures > 26.4 ECO MARK > p. 377
Strength: 3/5
β€œβ€’ The government scheme of labeling of environment friendly products to provide accreditation and labeling for household and other consumer products which meet certain environmental criteria along with quality requirements of the Bureau of Indian Standards for that product. β€’ The objective is to recognize good environmental performance as well as improvements in performance of the unit.”
Why relevant

Describes an official government labelling scheme (ECO MARK) to recognize genuine environmental performance of products.

How to extend

A student can use this to contrast official certification/standards (verifiable) with greenwashing (misleading claims lacking such verification).

Pattern takeaway: UPSC loves 'New Age Environmental Terms' that bridge Economy and Ecology. The pattern is to pick a term frequently used in editorials (The Hindu/Indian Express) regarding corporate accountability and ask for its precise definition.
How you should have studied
  1. [THE VERDICT]: Sitter. Direct hit from Shankar IAS (Ch 29) and common current affairs. If you missed this, you aren't reading the 'boxes' or 'glossary' sections of your standard text.
  2. [THE CONCEPTUAL TRIGGER]: Corporate Environmental Responsibility & Climate Action terminologies (ESG norms).
  3. [THE HORIZONTAL EXPANSION]: Memorize sibling 'Color-Washing' terms: Blue-washing (UN Global Compact/Human Rights), Pink-washing (LGBTQ+ rights), and related concepts like Green Pricing, Green Bonds (SEBI), Green GDP (Option B), and Carbon Insetting vs Offsetting.
  4. [THE STRATEGIC METACOGNITION]: Analyze the distractors. Option B describes 'Green Accounting/Green GDP'. Option D describes 'Green Budgeting'. The examiner constructs options using valid definitions of *other* concepts. Know the difference between a deceptive practice (washing) and a policy tool (accounting).
Concept hooks from this question
πŸ“Œ Adjacent topic to master
S1
πŸ‘‰ Greenwashing β€” misleading environmental claims
πŸ’‘ The insight

Greenwashing is the practice of making deceptive or dubious environmental claims to appear eco-friendly.

High-yield for questions on environmental governance and corporate conduct: helps distinguish genuine sustainability measures from marketing claims, and links to policy responses such as regulation and oversight. Useful for questions on corporate accountability, net-zero claims, and environmental communication.

πŸ“š Reading List :
  • Environment, Shankar IAS Acedemy .(ed 10th) > Chapter 29: Environment Issues and Health Effects > 29.3.4. Greeenwashing > p. 418
  • Geography of India ,Majid Husain, (McGrawHill 9th ed.) > Chapter 11: Industries > Definitional Problems of Eco-tourism > p. 101
πŸ”— Anchor: "Is the term "greenwashing" defined as conveying a false impression that a compan..."
πŸ“Œ Adjacent topic to master
S1
πŸ‘‰ Eco-labeling and accreditation (Ecomark)
πŸ’‘ The insight

Official eco-labeling provides authoritative certification that contrasts with unverified eco-friendly claims.

Important for policy and regulatory questions: shows how standards and certification (e.g., Ecomark) are tools to prevent misleading claims and support consumer trust. Connects to topics on standards, Bureau of Indian Standards, and market-based environmental instruments.

πŸ“š Reading List :
  • Environment, Shankar IAS Acedemy .(ed 10th) > Chapter 26: Institutions and Measures > 26.4 ECO MARK > p. 377
πŸ”— Anchor: "Is the term "greenwashing" defined as conveying a false impression that a compan..."
πŸ“Œ Adjacent topic to master
S1
πŸ‘‰ Consumer protection against false product claims
πŸ’‘ The insight

False advertising examples demonstrate the need for legal and regulatory safeguards to stop deceptive environmental claims.

Relevant for questions on consumer rights, regulation, and enforcement mechanisms; links environment, market regulation, and public interest litigation. Helps frame answers on why regulatory frameworks and penalties are necessary to curb greenwashing.

πŸ“š Reading List :
  • Understanding Economic Development. Class X . NCERT(Revised ed 2025) > Chapter 5: CONSUMER RIGHTS > THE CONSUMER IN THE MARKETPLACE > p. 76
  • Environment, Shankar IAS Acedemy .(ed 10th) > Chapter 29: Environment Issues and Health Effects > 29.3.4. Greeenwashing > p. 418
πŸ”— Anchor: "Is the term "greenwashing" defined as conveying a false impression that a compan..."
πŸ“Œ Adjacent topic to master
S2
πŸ‘‰ Greenwashing β€” misleading environmental claims
πŸ’‘ The insight

Greenwashing denotes presenting misleading or dubious claims about climate action or environmental friendliness to boost image without substantive action.

High-yield for UPSC because it distinguishes rhetoric from policy implementation; links to corporate governance, consumer protection, and regulatory responses. Mastery helps answer questions on accountability, sustainability reporting, and policy measures against deceptive green claims.

πŸ“š Reading List :
  • Environment, Shankar IAS Acedemy .(ed 10th) > Chapter 29: Environment Issues and Health Effects > 29.3.4. Greeenwashing > p. 418
πŸ”— Anchor: "Is the term "greenwashing" defined as non-inclusion of ecological/environmental ..."
πŸ“Œ Adjacent topic to master
S2
πŸ‘‰ Green GDP and environmental accounting
πŸ’‘ The insight

Green GDP adjusts traditional GDP by subtracting monetized costs of resource depletion and environmental degradation to reflect sustainable economic growth.

Crucial for questions on sustainable development and macroeconomic indicators; connects national accounting, policy evaluation, and climate economics. Understanding enables tackling questions on alternative indicators, trade-offs between growth and conservation, and state-level measurement initiatives.

πŸ“š Reading List :
  • Indian Economy, Vivek Singh (7th ed. 2023-24) > Chapter 1: Fundamentals of Macro Economy > Green GDP: > p. 29
  • Indian Economy, Nitin Singhania .(ed 2nd 2021-22) > Chapter 21: Sustainable Development and Climate Change > GREEN GDP > p. 606
πŸ”— Anchor: "Is the term "greenwashing" defined as non-inclusion of ecological/environmental ..."
πŸ“Œ Adjacent topic to master
S2
πŸ‘‰ Ecological debt and inclusion of environmental costs
πŸ’‘ The insight

Ecological debt captures social and environmental harms (including historical exploitation) and underpins the argument for including environmental costs in economic assessments.

Useful for UPSC topics on international environmental justice, climate negotiations, and development policy; links to biodiversity loss, transboundary impacts, and instruments like eco-auditing. Helps construct answers on equity, reparations, and sustainable resource management.

πŸ“š Reading List :
  • Environment and Ecology, Majid Hussain (Access publishing 3rd ed.) > Chapter 6: Environmental Degradation and Management > EcoloGIcal dEBt. > p. 53
  • Environment and Ecology, Majid Hussain (Access publishing 3rd ed.) > Chapter 5: Biodiversity and Legislations > the Five Earth Summit agreements > p. 6
πŸ”— Anchor: "Is the term "greenwashing" defined as non-inclusion of ecological/environmental ..."
πŸ“Œ Adjacent topic to master
S3
πŸ‘‰ Greenwashing: misleading environmental claims
πŸ’‘ The insight

Greenwashing is the practice of making misleading or dubious claims about environmental action to improve image without substantive action.

High-yield for essays and ethics questions on corporate responsibility and climate governance; connects to policy evaluation, accountability, and climate rhetoric versus action. Mastering this helps answer questions on corporate/environmental governance and critique of sustainability claims.

πŸ“š Reading List :
  • Environment, Shankar IAS Acedemy .(ed 10th) > Chapter 29: Environment Issues and Health Effects > 29.3.4. Greeenwashing > p. 418
πŸ”— Anchor: "Is the term "greenwashing" defined as ignoring the disastrous ecological consequ..."
πŸŒ‘ The Hidden Trap

Green Hushing: The logical opposite of Greenwashing. This is when companies intentionally keep quiet about their climate goals to avoid scrutiny or accusations of greenwashing. Also, 'Green Bleaching' (funds downplaying ESG roles to avoid regulatory hassle).

⚑ Elimination Cheat Code

Etymology Hack: The suffix '-washing' comes from 'Whitewashing' (to cover up vices/crimes). Therefore, 'Greenwashing' must imply a deceptive cover-up using an eco-friendly facade. Option A is the only one describing a 'false impression' or deception. Options B and D are procedural/accounting methods, and Option C is negligence.

πŸ”— Mains Connection

Link to GS-3 (Economy) & GS-4 (Ethics): Greenwashing is a failure of 'Corporate Governance' and 'Ethical Marketing'. In India, SEBI's BRSR (Business Responsibility and Sustainability Reporting) framework is the specific regulatory tool designed to curb greenwashing.

βœ“ Thank you! We'll review this.

SIMILAR QUESTIONS

IAS Β· 2016 Β· Q33 Relevance score: -3.84

Which of the following best describes/describe the aim of 'Green India Mission' of the Government of India? 1. Incorporating environmental benefits and costs into the Union and State Budgets thereby implementing the 'green accounting' 2. Launching the second green revolution to enhance agricultural output so as to ensure food security to one and all in the future 3. Restoring and enhancing forest cover and responding to climate change by a combination of adaptation and mitigation measures Select the correct answer using the code given below.

IAS Β· 2017 Β· Q64 Relevance score: -4.01

Which of the following statements best describes the term 'Scheme for Sustainable Structuring of Stressed Assets (S4A)', recently seen in the news ?

IAS Β· 2015 Β· Q97 Relevance score: -6.38

Which one of the following best describes the main objective of 'Seed Village Concept'?

IAS Β· 1999 Β· Q121 Relevance score: -6.64

Which one of the following agricultural practices is eco-friendly ?

IAS Β· 1998 Β· Q92 Relevance score: -7.03

β€˜Eco mark’ is given to the Indian products that are